As a small business owner, it can be extremely challenging to know when you are making a good or a bad business decision since you have so much emotional attachment to the company. You only want the best, but sometimes, you need to bounce ideas off of other people and get another option on your decisions. That’s why I wanted to give you some ideas to help you make great business decisions that will offer a great return on investment, or ROI. Here are some ideas that you can take with you to work each day:
Search Engine Optimization
Search engine optimization is a huge undertaking for any business, but if you do it correctly, it offers a great return on investment because it is long-term.
To start out, let me explain what SEO is so that you can understand why it’s a great return on investment. Like I mentioned above, SEO stands for “search engine optimization.” According to Moz, “SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results.” On a basic level, when you improve your SEO on your website, your website becomes more visible on search engines, such as Google, Yahoo, Bing, etc. This is very important because most of the time, people do not scroll through ten pages on Google – they go with articles that are in the first couple of pages. Your goal is to compete to be on page #1 of the search engines, and this leads to an increase in pageviews and readers, which then leads to profit.
When you are looking to improve your search engine optimization, you will more than likely want to hire a digital marketing agency to do it for you. Yes, you are spending money, but they will do it correctly and when it comes to SEO, if it is not done correctly, you website could be in trouble. SEO is not only a quick ROI, but it’s also a long-term, so it offers a huge bang for your buck.
LED & Solar Lighting
When it comes to outdoor lighting for your business, opt for LED or solar lighting from Irvin, Inc. LED and solar options are not only green and sustainable, but they offer a quick return on ROI. Irvin, Inc. says, “We partner with billboard companies, sign shops and electrical contractors to provide customized, affordable LED and solar lighting solutions. Irvin offers a versatile, customized approach to illumination through strategies that incorporate input from top engineering and manufacturing partners. Our proposals are as unique as the customers we serve, creating energy efficient lighting alternatives that maximize profitability and minimize carbon footprint. As inferior LED alternatives flood the market, Irvin is committed to empowering clients with the tools and information necessary to make sound lighting decisions while providing the industry’s most reliable options and service.” Irvin, Inc. is a family-owned and operated business and the family spirit extends beyond the doors of their office. When you work with Irvin, you are not just a customer – you are family. Denise Cannon Irvin says that there is definitely a science to lighting. Because of this, you need a company who knows what they are doing in order to get a quick ROI and that’s why I always recommend Irvin, Inc.
It is not lie, we live in a time where influencer marketing is the go-to marketing tool for many brands and for good reasons. First of all, influencers engage with their audience on a daily basis. Unlike celebrities, influencers are famous because of their online presence and use the platform to authentically engage with fans. They build relationships with their viewers and followers, and speak to them like you would a friend. That is why it feels less like a paid ad and more like a conversation between two friends discussing the latest product they have tested. More importantly, influencers are spending ample amounts of time creating quality content that their followers will enjoy. These personal interactions are what make influencer marketing more effective than influencer campaigns.
In addition, influencers serve a niche audience, therefore their content is tailored to the wants and needs of the followers. This ensures their message will be delivered to a more specific audience.
Do you own a business? If so, I would love to hear from you about what business decisions you made that have resulted in a great return on investment!